現在很多教育行業(yè)都在搞教育小程序的建設。想要通過(guò)小程序幫助拓展線(xiàn)上商業(yè)模式，功能完善的小程序需要哪些功能？

Nowadays, many education industries are engaged in the construction of educational mini programs. What functions are needed for a fully functional mini program to help expand online business models through mini programs?

一、信息顯示功能

1、 Information display function

信息展示(如小程序銷(xiāo)售的產(chǎn)品信息)、組織情況、師資質(zhì)量、課程設置、教育環(huán)境、地理位置等基礎信息必不可少。所以教育機構在制作小程序時(shí)一定要包含這個(gè)功能，讓用戶(hù)通過(guò)小程序快速了解各種機構信息。

Basic information such as information display (such as product information sold by mini programs), organizational situation, teacher quality, curriculum settings, educational environment, geographical location, etc. are essential. So educational institutions must include this feature when creating mini programs, allowing users to quickly understand various institutional information through the mini program.

二、訂單結算功能

2、 Order settlement function

用戶(hù)查看組織的信息展示后，部分客戶(hù)會(huì )有注冊或購買(mǎi)課程的想法，因此訂單結算功能必不可少。支付報名費和購買(mǎi)課程都包含支付功能，所以教育機構必須提前申請支付接口。

After users view the organization's information display, some customers may have the idea of registering or purchasing courses, so the order settlement function is essential. Both paying registration fees and purchasing courses include payment functions, so educational institutions must apply for payment interfaces in advance.

三、特殊促銷(xiāo)功能

3、 Special promotional features

推廣也是教育小程序的必備功能，可以定期舉辦專(zhuān)題活動(dòng)，提高新客戶(hù)注冊、課程購買(mǎi)、現有客戶(hù)復購的可能性。

Promotion is also a necessary function of educational mini programs, which can regularly hold special events to increase the possibility of new customer registration, course purchases, and existing customer repurchase.

四、展示用戶(hù)的個(gè)人信息

4、 Display user's personal information

如購買(mǎi)的課程、參觀(guān)的課程、想買(mǎi)的課程、感興趣的課程等。該功能使教育機構能夠分析用戶(hù)的行為，幫助教育機構推出符合用戶(hù)需求的產(chǎn)品或活動(dòng)，從而增加用戶(hù)的附著(zhù)力。

Such as purchased courses, visited courses, desired courses, courses of interest, etc. This feature enables educational institutions to analyze user behavior and help them launch products or activities that meet user needs, thereby increasing user engagement.

五、在線(xiàn)客戶(hù)服務(wù)功能

5、 Online customer service function

用戶(hù)在查看機構信息展示或申請購買(mǎi)課程前后可能會(huì )出現各種問(wèn)題。所以小程序必須要有在線(xiàn)客服，讓客戶(hù)可以隨時(shí)聯(lián)系教育機構的工作人員，回答問(wèn)題，改善客戶(hù)體驗，提高用戶(hù)留存率和下單可能性。

Users may encounter various issues before and after viewing institutional information displays or applying to purchase courses. So the mini program must have online customer service, so that customers can contact the staff of educational institutions at any time, answer questions, improve customer experience, increase user retention rate, and increase the possibility of placing orders.

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Thank you for reading. The source of this article is Shandong Mini Program Development. For more content and questions, please click: http://www.sg8020.com We will continue to work hard to provide you with services. Thank you for your support!