1、短視頻內容質(zhì)量與相關(guān)性

1. Short video content quality and relevance

快手會(huì )評估你發(fā)布的視頻的內容質(zhì)量(含封面)、原創(chuàng )性以及與搜索關(guān)鍵詞的相關(guān)性。一般高質(zhì)量、原創(chuàng )且與搜索詞緊密相關(guān)的視頻更有可能獲得更高的排名。

Kwai will evaluate the content quality (including cover), originality and relevance to search keywords of the videos you publish. Generally, videos that are of high quality, original, and closely related to search terms are more likely to achieve higher rankings.

2、話(huà)題標簽與關(guān)鍵詞命中率

2. Topic tags and keyword hit rate

你在發(fā)布視頻時(shí)要合理地使用標簽和關(guān)鍵詞可以讓快手更好地識別你的視頻內容，從而提高搜索排名。

When you publish videos, you should reasonably use tags and keywords to enable Kwai to better identify your video content, thus improving search rankings.

但需要注意的是，如果過(guò)度使用或濫用標簽和關(guān)鍵詞可能會(huì )被視為作弊行為，也可能導致視頻排名下降甚至被處罰。

However, it should be noted that excessive use or abuse of tags and keywords may be seen as cheating behavior, and may also lead to a decrease in video ranking or even punishment.

3、賬號權重與活躍度

3. Account weight and activity

快手會(huì )考慮發(fā)布視頻的這個(gè)賬號本身權重和活躍度。權重較高的賬號(如粉絲數量多、活躍度高的賬號)發(fā)布的視頻更有可能獲得更好的排名。

Kwai will consider the weight and activity of the account that publishes the video. Accounts with higher weights (such as those with a large number of fans and high activity) are more likely to receive better rankings for videos posted.

4、用戶(hù)行為及互動(dòng)

4. User behavior and interaction

用戶(hù)的互動(dòng)行為，比如點(diǎn)贊、評論、分享和觀(guān)看時(shí)長(cháng)等，都會(huì )被快手視為內容受歡迎程度的指標。一般高互動(dòng)度的視頻通常會(huì )得到更高的搜索排名。

The user's interaction behavior, such as likes, comments, sharing and viewing duration, will be regarded as an indicator of content popularity by Kwai. Generally, highly interactive videos tend to achieve higher search rankings.

5、區域性與時(shí)效性

5. Regionality and timeliness

對于某些具有地區域性和時(shí)效性的搜索詞，快手可能會(huì )根據用戶(hù)所在的地理位置和當前時(shí)間來(lái)調整搜索結果。

For some regional and timely search terms, Kwai may adjust the search results according to the user's geographical location and current time.