初創(chuàng )的本地生活店鋪都有-些共同點(diǎn):沒(méi)錢(qián)、沒(méi)人、沒(méi)資源。對于這類(lèi)本地生活店鋪，生存和流量是最關(guān)鍵的問(wèn)題。

Start up local lifestyle stores all have one thing in common: no money, no people, and no resources. For such local lifestyle stores, survival and traffic are the most critical issues.

所以初創(chuàng )實(shí)體店品牌做推廣應首先取得客戶(hù)認同，提高品牌認同度，才是最重要的!

So when promoting a startup physical store brand, the most important thing is to first gain customer recognition and improve brand recognition!

一-方面，非常有必要在是實(shí)體店鋪基本成型后，盡早開(kāi)展有規劃、有意識、有節奏的品牌宣傳;而另一方面，初創(chuàng )品牌完全可以依據自己的人力、財力和資源情況，找到合適自己的、最高性?xún)r(jià)比的店鋪宣傳方式。

On the one hand, it is very necessary to carry out planned, conscious, and rhythmic brand promotion as early as possible after the physical store is basically formed; On the other hand, start-up brands can easily find the most suitable and cost-effective way to promote their stores based on their human, financial, and resource situation.

1、地區曝光

1. Regional exposure

目的是以盡可能少的資金代價(jià)，讓同城的用戶(hù)或潛在投資人，有認識和了解自己店鋪的可能，提高在同城的知名度，才是做好本地生活店鋪重要的一-項

The purpose is to provide users or potential investors in the same city with the possibility of knowing and understanding their own store at the lowest possible cost, and to increase the visibility of the store in the same city. This is an important aspect of building a good local lifestyle store

2、矩陣宣傳

2. Matrix promotion

可以從同城用戶(hù)認知的角度,拍點(diǎn)幽默風(fēng)趣或者具有吸引力、沖擊力的視頻，當然也可以分享行業(yè)看法和店鋪運營(yíng)狀況等其次嘗試在多平臺搭建矩陣，讓實(shí)體店的宣傳更加立體

From the perspective of local users' cognition, you can shoot some humorous or attractive videos with impact. Of course, you can also share industry opinions and store operation status. Secondly, try to build a matrix on multiple platforms to make the promotion of physical stores more three-dimensional

3、追索流量追索流量，就是去主動(dòng)尋找有用戶(hù)的地方，比如斗音短視頻、直播間等，進(jìn)行店鋪曝光。除此之外，在獲得流量的同時(shí)，一定要與店鋪產(chǎn)品應用場(chǎng)景或產(chǎn)品內容相關(guān)聯(lián)，建立消費者信任

3. Pursuing traffic means actively searching for places with users, such as Douyin short videos, live streaming rooms, etc., to expose the store. In addition, while gaining traffic, it is necessary to associate it with the application scenarios or product content of the store's products to establish consumer trust