1、權力下放和完成核心職能

1. Decentralization of power and completion of core functions

微信apple定位為“易用”，相當于輕量級的APP。微信APPle細化了APP的功能，有針對性地保留了核心功能，提高了問(wèn)題解決的準確性。

WeChat Apple is positioned as "user-friendly", equivalent to a lightweight app. WeChat App has refined the functions of the app, retaining core features in a targeted manner, and improving the accuracy of problem solving.

2、堪比APP，用戶(hù)體驗好

2. Comparable to an app, with a good user experience

在用戶(hù)體驗方面，微信小程序有自由填寫(xiě)的模塊，能夠上傳高清頭像。還能進(jìn)行產(chǎn)品視頻的投放，在用戶(hù)體驗方面不比原生應用差。

In terms of user experience, the WeChat mini program has a freely filled module that can upload high-definition avatars. It is also possible to advertise product videos, which is not inferior to native applications in terms of user experience.

3、解放用戶(hù)手機空間，節省流量

3. Liberate user phone space and save traffic

微信小程序不需要進(jìn)行安裝，也不需要進(jìn)行下載，低消耗，不會(huì )侵占用戶(hù)的手機空間，幫助用戶(hù)節省流量。同時(shí)可以快速保存在手機桌面上，方便二次使用。這方面完全是比原生APP好得多。

WeChat mini programs do not require installation or downloading, are low in consumption, do not occupy user's phone space, and help users save data. At the same time, it can be quickly saved on the mobile desktop, making it convenient for secondary use. This aspect is much better than native apps.

4、成本低、門(mén)檻低、操作簡(jiǎn)單

4. Low cost, low threshold, and simple operation

開(kāi)發(fā)一個(gè)原生APP要十幾萬(wàn)，而微信小程序開(kāi)發(fā)成本相對較低，入門(mén)門(mén)檻低，應用流程簡(jiǎn)單，后臺操作也非常容易。

Developing a native app costs tens of thousands, while developing WeChat mini programs has relatively low costs, low entry barriers, simple application processes, and very easy backend operations.

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