1黃金5秒

1 Golden 5 Seconds

短視頻能否吸引住用戶(hù)，用戶(hù)只會(huì )給你5秒的時(shí)間。如果5秒內沒(méi)有吸引住用戶(hù)，他就會(huì )滑走，降低完播率。

Can short videos attract users? Users will only give you 5 seconds. If the user is not attracted within 5 seconds, they will slide away and reduce the completion rate.

那前3秒怎么樣才能吸引住用戶(hù)呢

How can we attract users in the first 3 seconds

視頻開(kāi)頭減少鋪墊,直接拋出激烈的沖突點(diǎn),快速吸引用戶(hù)的注意力。一定要有沖突點(diǎn)如設置懸念、直接點(diǎn)題、利用人性的弱點(diǎn)、結合熱點(diǎn)話(huà)題等。

At the beginning of the video, reduce the foreshadowing and directly throw out intense conflict points to quickly attract the user's attention. There must be conflict points such as setting suspense, directly asking questions, exploiting human weaknesses, and combining hot topics.

2音樂(lè )搭配

2 music combinations

既然是短視頻，沒(méi)有一個(gè)合適的BGM搭配，成為爆款的可能也不高！所以選對BGM，氛圍瞬間拉滿(mǎn)??！是甜蜜蜜的戀愛(ài)曲，還是燃爆的搖滾樂(lè )？讓音樂(lè )成為你的情緒催化劑，讓觀(guān)眾跟著(zhù)節奏搖擺起來(lái)！

Since it is a short video without a suitable BGM pairing, the possibility of becoming a popular product is not high! So choosing the right BGM instantly fills the atmosphere!! Is it a sweet love song or a viral rock music? Let music become your emotional catalyst and make the audience sway to the rhythm!

3鏡頭語(yǔ)言

3 Camera Languages

碎片化鏡頭往往更容易吸引觀(guān)眾的觀(guān)看興趣,避免一個(gè)鏡頭看著(zhù)枯燥,影響完播率~學(xué)會(huì )運用鏡頭切換、快慢動(dòng)作，每一個(gè)轉場(chǎng)都是驚喜！讓你的視頻不僅僅是看，更是感受一場(chǎng)視覺(jué)盛宴！

Fragmented shots are often more likely to attract viewers' interest in watching, avoiding a dull look and affecting the completion rate. Learn to use shot switching and fast/slow motion, every transition is a surprise! Make your videos not just for watching, but also for experiencing a visual feast!

4能引起熱議的結尾

4 endings that can spark heated discussions

無(wú)論是互動(dòng)式結尾、共情式結尾或者反轉式結尾，都要盡量的讓用戶(hù)情緒達到高潮。在視頻結束的時(shí)候引導互動(dòng)。結尾語(yǔ)能讓用戶(hù)共情，引起轉發(fā)，這種句子往往是金句?；蛘咄ㄟ^(guò)與開(kāi)頭營(yíng)造的印象對比，以表情、動(dòng)作、對話(huà)等方式在結尾進(jìn)行反轉。

Whether it's an interactive ending, empathetic ending, or reverse ending, it's important to try to bring the user's emotions to a climax. Guide interaction at the end of the video. The concluding sentence can make users empathize and trigger forwarding, which is often a golden sentence. Alternatively, by contrasting with the impression created at the beginning, reverse the ending through expressions, actions, conversations, and other means.

5獨特創(chuàng )意

5 Unique Creativity

緊跟熱點(diǎn)，讓視頻更具時(shí)效性和話(huà)題性。

Keep up with hot topics to make videos more timely and topical.

打造具有個(gè)人特色的標簽，讓人一看到這個(gè)標簽就能聯(lián)想到你。

Create a label with personal characteristics that makes people think of you as soon as they see it.

獨特視角，嘗試從不同的角度出發(fā)，展現事物與眾不同的一面。比如用微距鏡頭拍攝生活中的小細節等。

Unique perspective, attempting to showcase the unique side of things from different angles. For example, using a macro lens to capture small details in daily life.

6數據分析

6 Data analysis

通過(guò)分析熱門(mén)視頻，研究同領(lǐng)域熱門(mén)短視頻的類(lèi)型、風(fēng)格、時(shí)長(cháng)等，找到適合自己的短視頻創(chuàng )作方向。以及了解粉絲畫(huà)像，以便更精準地推送他們喜歡的內容。然后數據復盤(pán)，關(guān)注短視頻的播放量、點(diǎn)攢量等數據，及時(shí)調整創(chuàng )作策略。

By analyzing popular videos, researching the types, styles, and duration of popular short videos in the same field, and finding a suitable direction for short video creation. And understanding fan profiles to more accurately promote content they like. Then review the data, pay attention to the playback and click through rates of short videos, and adjust the creative strategy in a timely manner.